IPSY: Personalized Beauty

Installs

3.9m

Rating

4.6

Rating count

152.3k

Category	Beauty
Developer	N/A
Price	Free
First release	3/27/2017 (8 years ago)
Version	3.26.0
In-app purchases	No
Contains ads	No
Content rating	Everyone
Package name	com.ipsy.mobile.production

View on Play Store

Core Metrics

Data Breakdown

Date	Rating Count	Average Rating	Installs	Version
5/29/2025	152,325	4.603	3,921,811	N/A
5/28/2025	152,224	4.599	3,917,332	N/A
5/27/2025	152,195	4.599	3,917,051	N/A
5/24/2025	152,189	4.606	3,916,082	N/A
5/22/2025	152,172	4.608	3,914,907	N/A
5/21/2025	152,153	4.608	3,913,311	N/A
5/20/2025	152,144	4.607	3,912,741	N/A
5/19/2025	152,130	4.672	3,912,741	N/A
4/28/2025	151,899	4.607	3,900,902	N/A
4/24/2025	151,892	4.607	3,899,785	N/A
4/23/2025	151,836	4.607	3,897,951	N/A
4/22/2025	151,811	4.673	3,894,602	N/A
4/15/2025	151,808	4.607	3,894,602	N/A
4/10/2025	151,738	4.600	3,892,844	N/A
4/6/2025	151,661	4.600	3,889,668	N/A
4/5/2025	151,630	4.670	3,888,297	N/A
3/10/2025	151,607	4.671	3,886,839	N/A
2/27/2025	151,360	4.671	3,870,345	N/A
2/25/2025	151,336	4.671	3,864,413	N/A
2/24/2025	151,394	4.671	3,863,636	N/A
2/20/2025	151,394	4.671	3,862,093	N/A
2/17/2025	151,312	4.672	3,858,499	N/A

Details

Discover personalized beauty products and express your unique beauty with IPSY! Home to Glam Bag, BoxyCharm, and Icon Box, IPSY is beauty’s best-kept secret. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Think of us as your go-to for insane insider prices on buzzworthy beauty that’s personalized for you, so you can play, explore, and express what makes you unique every day. 

Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.

From well-known and well-loved makeup brands to new, emerging beauty brands from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools.  We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.  

Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for your Glam Bag and 3 for your BoxyCharm and Icon Box!).
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership (you can even swap it for a full-size product you love more!).
• See all your personalized products before they land on your doorstep.
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks.
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales.
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can personalize the best products for you.

Join the IPSY fam and discover what it’s like to be part of something beautiful—a community that champions self-expression and is with you every step of your beauty journey, no matter what it looks like.

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